The key to effective AR marketing involves blurring the line between physical and virtual experiences. Virtual experiences are convenient, fast, and technologically impressive, but they are also fairly impersonal and hard to connect with.
Physical experiences, on the other hand, are immersive, gratifying, and memorable, but lack the sophistication or efficiency of digital tech. Your goal, when you choose to market with AR technology, should be to capitalize on all these qualities and make up for the weaknesses on both sides.
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