3 Tips To Creating a World-Class Brand
Oftentimes business owners are so eager to get their business launched, that they don’t take the necessary steps to identify and create a quality brand before they go to market. If people don’t understand or relate to your brand, you won’t see the results you desire.
Your brand represents who you are as a business, and how you want people to perceive you. It’s much more than a logo or a color scheme.
Vision, planning, strategy, and sequencing are important factors to creating and launching your brand.
Learn more about World-Class Branding from Business and Brand Architect, Howard Lim, on this episode of Tech With Heart TV with host and interactive media expert, Michelle Calloway.
What You Will Learn In this interview about Building a World-Class Brand
- How to define your vision and company culture to build your brand upon
- How to identify your customer profile and implement your brand strategy
- How to market your world-class brand
About Special Guest Howard A. Lim
Howard A. Lim is the president of HOW Creative, and has represented a vast array of Fortune 500 brands, including Apple, Disney, DreamWorks, Acura, Xerox, Oracle, Honda, Cirque du Soleil, Lakeshore Entertainment, Mattel, ATT, Paramount Pictures, and HP, just to name a few. His contributions have added billions of dollars to clients' profits, to the greater value of the brand, and to the company’s equity.
As founder of one of the first branding firms in Los Angeles, California, HOW Creative®, Mr. Lim has been building Authentic Brands® for more than two decades. His passion is in supporting and empowering businesses to transform products and services into rich brand experiences that motivate and inspire from the inside culture out.
Using his rich and diverse experiences, Mr. Lim has developed and refined a complete, trademarked, integrated process that blends business and branding. This process has crafted compelling, world-class businesses and brands for all sizes that are embraced and understood across all channels.
Mr. Lim is the author of Authentic Branding® and his work has been featured in Delta Airlines, Wall Street Journal, Los Angeles Times, New York Times, ABC, CBS, FOX, Brandweek, and other media outlets. He is a frequent speaker, judge, and panelist at conventions and product and business conferences. Mr. Lim regularly hosts seminars and workshops and has taught more than 100,000 entrepreneurs and all size business owners on how to build differentiated brands that connect with customers intellectually and emotionally.
As a Business and Brand Architect™, Howard A. Lim is passionate about business and brand designing and building. He distinctly remembers learning to fingerpaint at the age of five and remarks, “I was immediately drawn to the idea of creating something from nothing, replicating ideas from my imagination, instinctually knowing the possibilities were endless.”
Mr. Lim serves as advisor to many organizations, including Cal Poly College of Liberal Arts Dean’s Associate Adivsory Council, Malibu Chamber of Commerce Board of Directors, U.S Green Chamber of Commerce, INPEX, iCAN, and International Housewares Association. He is the recipient of the Euroinvent Ambassador of Innovation Award, INPEX Lifetime Achievement Award, iCAN Speaker Award, and the Cal Poly Garson Award, among other honors.
About Host Michelle Calloway
Michelle Calloway is a Speaker, Int’l Bestselling Author, and the Founder and CEO of REVEALiO, Inc., an innovative software development company specializing in augmented reality experiences. Inc. Magazine supports her goal to make augmented reality experiences accessible and affordable for everyone, to enhance human relationships, and empower business owners to have more impact, influence, and income.
Michelle combines her expertise in visual communication with the emerging world of augmented reality (AR). This cutting-edge technology overlays virtual content on top of real world objects when they are viewed through a mobile or wearable smart device.
Her vision of REVEALiO became clear when she witnessed the powerful heartfelt connection that took place when a deployed U.S. soldier received a REVEALiO Greetings Card from his girlfriend. When the card “came alive” with her talking to him on the card, it rocked him to his core. He folded it up and carried it with him every day because it made him feel as if she was right there with him. This powerful human response is what inspired Michelle Calloway to develop and launch REVEALiO – Cards That Come Alive!
Michelle wants to share her inspirational story and teach the power of augmented reality as a marketing tool to entrepreneurs, small business owners, CEOs, Video Professionals, and Publishers. Her heart is to empower small businesses to gain the ultimate competitive advantage by captivating their audiences and influencing their buying decisions.
About Tech With Heart Network
Tech With Heart is a community of heart-centered, forward-thinking business professionals who want to use technology to quickly grow their business, but want to keep human connection at the core of everything they do.
***Member participation is highly encouraged.***
You DO NOT need to be tech-savvy to benefit from this group!
YOU SHOULD JOIN THIS GROUP IF:
You care about helping people
You value your customers
You want to stand out from your competition
You want to elevate your level of influence
You want to grow your business quickly
You want to build brand loyalty
You want to increase sales conversions
YOU SHOULD NOT JOIN THIS GROUP IF:
You don't care about people
You only want to talk about yourself
You only care about making more money
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