Brandon: Goodmorning Money 105.5 in the now.

Mike: Goodmorning or good evening, depending on when you’re listening to this broadcast.

Brandon: How’s your morning going Mike?

Mike: Fantastic, and improving.

Brandon: Of course, it starts early and only gets better and better as it goes. I used to think of the morning as my little prime time space. I take some time out every morning to have some - 10 minutes, 15 minutes, an hour, whatever I can, but now I know it grows throughout the day so you nailed that. 100% getting better all day long.

Mike: Better than going the other direction

Brandon: Yeah, you wake up and everything just goes down hill. I’ve had one of those days before. I choose not to have those days anymore. Now I kind of just stop things. When things are going bad, I kind of… (sigh) what am I grateful for?

Mike: You know the key thing to what you were just saying was that you’re in control. A lot of people don’t realize that, you’re in control of you. And your emotions and the things that happen within you. Now, you may not control a situation, for example if someone cuts you off. You’re not in control, but you are in control to how you react to that. And so you’ve got to think about why waste time on something you have no control of? And focus on controlling what you do have. And your emotions are a big part of that.

Brandon: We teach that whole piece in Design It. And even our mentorships that maintained and controlled by self. If you can’t maintain and control it, then you have no control of it nor can you change it. So when things are maintained and controlled by you, your mindset, the way you breathe, the way you eat, things that you can do. You can’t eat for someone else. You can’t eat for that driver that cut you off. You can’t make that other driver happy. You can try. But those things are not maintained and controlled by you.

Mike: Yeah, and especially today, where a lot of people are not controlling their emotions. And doing the things that they should do in order to control it. It leads to a lot more craziness. So why escalate something? Because anything you do, everything has a ripple effect. Right? So the cause and effect. If you do something, then that effect happens. So you might as well be positive, to make that ripple effect always positive. And not go down a path that you don’t want to go to.

Brandon: Yeah, and all of our listeners out there that follow any kind of mentors, or the instagram guys, or the thought leaders are all recognizing and coming out about how your mindset does everything for you. How you produce your brand. How you feel about your brand as a company. How you are getting that brand out there is huge. So those of you who are just joining us this morning, you know that we have the Design a Course coming up on the 20th. And we’re still giving away, I think we have a few tickets left over so, design a course.com. Use the promo code design it 105, but I think the floodgates are open until Saturday, with free tickets right now. So those seats that are left open for you guys, go to designacourse.com because we’re going to be teaching a basic simple foundation which is also going to lead into our guest that’s coming up today. That is when you design your foundation, and then you build it the correct way to have brand awareness, how you’re positioned, how your audio voice, your logo! Everything that you do for your company, we teach you in designit, goes in the fashion of designing it, building it, then sharing it with the public. But once you have those three little keys down, those three secret foundations that we teach in this course, that’s how you’re going to grow even more. And having the mindset to know that you designed it correctly, and you’re able to share that with everyone, makes life so much easier.

Mike: Yeah, absolutely. You know, I’m actually excited for this conversation too, because not only what she’s been able to do around creating that audio, logo, and everything positioning, but it’s a new technology that’s coming on quickly and she’s created a business around this. Which the technology is called AR, which you’re starting to see, a lot of companies are starting to see a lot of companies playing in the VR world and continuing…

Brandon: And saved that whole Pokemon era. All of a sudden, my kids weren’t collecting the cards anymore, nothing was going on, and AR took over and opened up this new app and it like blew up. Pokemon was everywhere, All my phones, my tablets, my kids were going crazy. ‘Dad give me your phone, I’m going hunting throughout the mall.’ Like no you’re not.

Mike: Yeah well even my conversation with Jeff Hoffman who was one of the founders for Priceline, and I know he’s playing big in this arena, and the AR area, and also the VR. And it’s amazing what this technology is and there’s going to be more applications for business. So when we come back from break, we’ll be able to introduce Michelle, and talk about this AR, and what it does for businesses. But I can tell you like for example  like when I was in a conversation with Jeff, you know in Japan, they have these sold out concerts, completely sold out. Every single weekend of this one girl, and she is completely a hologram - made up.

Brandon: They’ve done it. They had it on the emmys, they had it on the top golden globe awards. They brought back people, Michael Jackson did a whole one.

Mike: Yeah, it’s coming, and it’s going to come in a big way for businesses, and they don’t realize the application possibilities, but we want to bring it out to use so that you’re aware. There’s glass companies are creating these type of AR screens so that when you walk up, it knows who you are. Like you touch it and it’ll give you different outfits your size and show you what it will look like with you on it and what bag in your closet…

Mike: The Jetsons, the Jetsons are coming. Pretty soon you’re going to be able to look online. And we saw a presentation from a gentleman who had virtual seminars. And you literally put on your glasses and jump into the seminar and you were interacting and going through portholes, listening to the speaker, and downloading information on it. But this lady Michelle, that we’re going to be bring on after the break, she’s really spun it around to work for us as business owners. The business owners are getting full access to this so when we get back from the break, we’re going to have Michelle Calloway on, on Money 105.5 in the now.

Mike: Welcome back. In the now radio with Brandon and Mike. Today I’d like to introduce a dynamic female tech founder who’s opening the doors to an emerging marketing technology that will literally stop people in their tracks. It will get you noticed as a business owner, blow the socks off of your competition, and I’m not going to share too much about it, because she’s going to share how this is happening. Through AR, she’s really taking the business card, and the postcard, and all these beautiful things to a whole other level. So let’s introduce Michelle Calloway. Michelle how are you?

Michelle: Hey! I’m doing fantastic! Goodmorning.

Mike: Goodmorning. Glad to have you on the show!

Michelle: Yes, thank you. Thank you for having me. It’s exciting stuff.

Mike: Well you’re doing some revolutionary type stuff and some exciting things and this whole AR which people are going to start learning. Especially from a business standpoint what you’ve been able to do. Why don’t you share with some people first, what is AR? And what does it really mean? And let’s get into like what are you doing, and we’ll introduce what your technology is and what it does.

Michelle: Sure, sure. The word augment means to add to, you know, so what we’re doing is adding to our reality. So some people have heard of virtual reality, when you are putting on those goggle, essentially taking yourself out of your real world and entering a virtual world completely immersive. It’s fun! There’s all these phenomenal things, I just gotta tell you, I’m amazed, I’m blown away every day on how even virtual reality is really enhancing human connection which is what I’m all about. I love using technology to enhance our connection to one another. And that’s why I got a job in AR to begin with in the first place. What AR does is that it blends the two realms together; virtual and real world, allowing us to see virtual content without being taken out of our real world environment. Which is phenomenal. You mentioned Pokemon Go a little bit ago and that is exactly what put AR on the map finally because we’ve been around for a while. But that game right there really got people noticing and hearing about AR. So now what we’re trying to do as an industry, is find new innovative ways to make it very useful, besides gamification. And that’s where I come in, with the claim of bringing it to the business owner as a tool to completely disrupt people where they’re at. To get them to stop, and shake their head a little bit and go woah, how is that happening?

Brandon: Yeah it is, when you sent me the sample, the first thing I did was download it and watched it three times. I was like ‘oh my gosh, she has really brought this to life.’ So your company is called REVEALiO right?

Michelle: Which means to reveal something magically, yes. It’s a fun word that means something.

Brandon: Yeah! It’s a fun word, it means something, it reveals something. So the main website our listeners can look at is revealio.com?

Michelle: Yes, so it’s the word ‘reveal’ - ‘i’ - ‘o’ - .com.

Brandon: So R-E-V-E-A-L-i-O-.com. REVEALiO. So tell me about it. I mean, if you’re looking for a fresh edgy new way to make impact and influence and ultimately make more income as a business owner, how’s REVEALiO going to help?

Michelle: Well we all know that video marketing is one of the top things you can do when it comes to digital online marketing. Because what it does, is that it allows people to quickly and visually understand who you are and what you are doing. What purpose you serve. What value you bring to the table. And everybody is finally jumping on that bandwagon. I mean it’s been a while, but 2018, everybody is doing it. If you’re not, yeah, people won’t even read anymore. It’s going straight to just watching videos. That’s what’s spreading. That’s what’s going viral. That’s what’s getting the messages out. So what I’ve done is created an AR tool that you can have in your arsenal, on the ready, so that when you’re out and about in the real world, you can have just as much impact. And what that means is that some things as simple as a business card. Because first of all, AR is image based recognition by nature. There are also other ways you can trigger the response. But what we’re doing is using images like a business card, or a banner at a trade show, or flip card. Anything that you’re going to use to hand to somebody to market yourself to get them to remember you or to contact you, we can add another level of communication now, and giving them an experience that is so robust, interactive and shocking, that you are sure to be top of mind. On top of that, there are CTA buttons that appear. When you wave a phone in front of a business card let’s say, a video will actually start playing on top of the business card. So it’s not just a standard video player like YouTube. The video actually lays on top of the shape of the business card and tracks with it. So as the business card is being moved in one hand, you see it moving with the card. It’s quite dynamic, unlike anything that anyone has ever seen before.

Mike: It’s powerful and I wanted to touch on this real quick. But it is a… When you first see it, you’re like ‘woah! Trippy.’ And I’ve even seen people take the card and turn it over, and they’re like, ‘where’s the video?’ And they put it back in there and so on. So it plays through this app you have. But you have made a strong point that it is so impactful that you’re at top of mind, well I know people who will take that to 10 or 20 other people to go show it. And that’s powerful! The viral of showing, hey check this out. Because when I first saw it, when I met you, right? And we talked for my books and things of that nature but this can work on business cards, books, banners, all this. I showed, I must have showed at least 15 people the power of this.

Brandon: Absolutely. I think I watched it myself three times.

Mike: Yeah, go ahead and …

Michelle: I think there’s a big reason why it’s so captivating and a reason why video itself is so powerful, is because in analyzing it, video, it taps into three of the four dominant learning styles. You’ve got the visual, you’ve got the audio, you know you’re able to hear it. You’ve also got the reading, people need to read it in order to learn. So if text pops up on the screen of your video, you’re able to tap into all three of those at once. Well what AR does is completes the circle and adds that fourth element of that tangible, physical, artifact, that now comes alive with that extra added value. So that is one of the big reasons besides that it is so new, so fresh and different. And it really resonates with the largest majority of people. They walk away completely amazed. I had a guy tell me who went to a medical conference in Florida, and there was a guy there that had a business card that came alive. He didn’t wait to go show it to everybody else. He literally yelled at the top of his lungs to have his colleagues come over in this really busy convention, and watch it right there. So he was causing a scene trying to get people to come over and look at this. And everybody just started huddling. It was like bees and honey. Where people just swarm around you to see what is the big fuss because people respond pretty amazingly when they see it so it’s definitely an impactful tol right now. Tim Cooke CEO of Apple is proclaiming that this is now a core technology. AR is core technology. Meaning that everything moving forward is going to be having an interactive element to it. So we need to expect it. So what I’m trying to do is offer this opportunity for business owners to tap their toe in the water now so that they don’t just completely drowned out by the tsunami wave that is upon us with this tech. So Tim Cooke has been saying that this is going to be as influential for our society as the smartphone. So that’s big, huge.

Mike: Yeah, and I think that with your, our audience needs to understand is the power of what this does. You talk about the video right, and these modalities of learning. But video is the future period. Comcast, all these companies are moving to online videos, everything is video. Video, even if the masses was to know about this, it’s still going to be intriguing enough to know what the video says. So people will pay attention. So you could be in a trade show and they scan your banner and it comes alive. Or you could probably, you’ve seen those cardboard cutouts of celebrities right? You could probably augment that and have them talk to you and have them say testimonials. I mean the way technology is going to be us and I know for me, I’m going to be using it for my books. But even if a banner outside of an event, ‘hey scan here to learn the secret code for today or whatever’ and I know you did an event where you spoke on stage and you had a little content. Why don’t you share with folks what that was? And how you used it from the stage?

Michelle: Well everybody says, you know, you have to download an app. And this is just one of the first things that people ask about. And the reality is in order for AR to work, it has to be viewed through a lense. An AR lense. Not everybody is wearing those glasses that are coming out that are going to free up the hands, but in the meantime we’re going to stay relevant and give people the opportunity to use their smartphone. So what I encourage business owners to do is to incentivize their audience, for anybody that you come into contact with, to download the app by giving them something for free by doing so. I played it as a treasure hunt game. I had multiple different images on different cards that were getting passed out to my audience, and one image was going to trigger a grand prize. And so I had everyone in the audience download the app at the time I gave them the notice. Once the game was being played, you know it was fun! There was a lot of buzz going on in the room. And 70% of the room ended up converting into my 2-step verification mailing list. So that was powerful. So what I basically did made sure that everybody was a winner. There was a grand prize and then a compilation prize winner. But ultimately, 70% of the room converted. I suggest that everyone turn their business card into a gift card. Everybody has something of value that they can give away for free, it doesn’t necessarily have to be a monetary thing. It could be the 5 steps to unlocking whatever it is that your industry is that people are craving knowledge about, you could share that as a free gift. Incentivize them.

Mike: It becomes your magnet that goes into your sales funnel, right? If you had a postcard that you handed as you meet people and say, take this, scan it, it’s a great message, and then it leads into the funnel where they register to get something for free. Right?

Brandon: She had the two step process right there at the conference. They went right into your mailing list.

Mike: Exactly. It starts the process. You know it’s a way to drive the herd in. Like you said 70% of the people. And I’m sure after the event, you picked up more people because they finally figured out how to get the app or get it working or have someone show them. Because some people still are technology challenged. So you know millennials pick it up just like that. But the impact that this technology is going to make I think, you know again, there’s so many applications where everything comes alive. Like you could have a menu. Today’s special is this. As the technology evolves…

Brandon: Yeah I remember after our meeting that night I had a lot of ideas going through my head. So the video pops right up, plays on top of the card though the app. It’s just a brilliant technology. All of you know who have been listening to this show, we talk about the digital world and how you need to embrace it. This is core tech. It is going to be enhancing human connection through your business card. How many times do you have a business card that just goes into a stack? I’ve literally been at my desk, and seen your card again and watched the video just because I knew the card came alive.

Mike: Yeah well I check to see how often she changes the video. And that’s the other thing to make a point. Because your technology, once you scan, this is my understanding, correct me if I’m wrong. Once you design the image, you give it to them, as a customer of theirs. You give them the image, they do whatever they do, and then they give it back to you. But the thing is on the back end, you can change the video or whatever. So it’s tied to whatever that item is. Whether it is postcard…

Brandon: You could send out a newsletter out every month saying to check out the updated video.

Mike: Yeah, exactly.

Michelle: Yeah, we just actually rolled out that model at the end of February and I’m thrilled because I’m able to give business owners more power now, to be able to update their video if they want. Like once a week. Keeping their digital content very relevant. Maybe they want to do a campaign. And alter their CTA buttons as well. Plus they get a little visibility on how often their business cards are being viewed. So they can tell volume wise how often someone is scanning their card. There’s a lot more power now.

Mike: What I love about that right…I think about... Well I’ve been doing business since I was 16. I spoke all over the world practically right? No, it was just like last year. Anyways, I’ve spoken to millions of people and I’ve handed out business cards, and postcards over the years. If you could imagine how many people and you could everytime change a different message. You got a new book that you’re launching, right? So people that have that, you encourage people, hey, every month I have something new or whatever. It gets the message to the 70 million or the million people that I would talk to, and get them into my database, eventually get them into the database; because that’s the ultimate goal, get them through the sales funnel. But ongoing, that’s a pretty powerful thing because I have spent tons of money on postcards and business cards out there that are just sitting there, and who knows, they may have been thrown away. But if they know that they’re interactive and always changing, they’re going to hold on to your card, and they’re going to meet somebody that needs your service, or they’re going to know somebody, and say you need to check this out. Not only are they cutting edge, but here, here’s what they do. Right? And then you have some special that month that you run for that video or that particular that they scan the card. It’s powerful, powerful!

Michelle: Yeah, in real estate, people are excited because they can have their real estate card show the top house that they’re trying to sell that week and then if that house sells, they can set another one on there. Virtual tour and CTA buttons to actually get a hold of the agent. There’s a schedule now button, a buy now button, a gift button. There’s lots of different button options that you can have on your REVEALiO.

Brandon: Yeah, REVEALiO is amazing. You did a great job of bringing this tech to life and enhancing the human connection. So right now we have Michelle Calloway with REVEAliO on the line. And after the break, we’re going to come back and really deep dive into how this can help your business grow. Money 1055

Brandon: Welcome back. John said we’re coming back and then I’m thinking that the guy who was in here earlier doing the Sound of Music, and what was the other show?

Mike: It was before my time

Brandon: Way before our time but I had that song from Welcome Back Carter come back into my head. Welcome Back… that old show with the dude with the big afro and the mustache.

Mike: He was bringing up classics. Classics? Classics in the 90’s was the classics for me.

Brandon: The classics were in the 90’s. So today we have special guest Michelle Calloway from REVEALiO. She has found a way to enhance human connection. Business cards, postcards, books, whatever you have. Whatever material that you’re handing out to your audience, your perfect clients, let them experience the AR of seeing you through these little handouts.

Mike: Yeah you could have, imagine on the table top, like you’re doing any type of local fair or where ever. And as people come up, they can get a special code to get something discounted, but they scan the table, the image on the table, right? Because that’s all she needs, is the design, of it. But you know, Michelle, welcome back by the way and as you were going into some of the technology, you know, when we met, we talked about books. And I fell in love with the technology because of how I could use it as an author. So not only… I can promote the book of what they’re in. So imagine the book that’s sitting at the bookstore. ‘Hey scan this to learn more about this book.’ Even, EVEN if they don’t buy the book, I can get them into the sales funnel. But I deliver a message that entices them to want to get the book, and then give them some kind of special bonus for doing so. And I just, for me as an author, and the books that we do, I think it’s just a powerful message to be able to get to your audience. A personalized message that comes to them through this vehicle. But you’re right, it’s not just for the book, it could be a banner.

Brandon: Anything that you have in front of a person, can be scanned, if you’re handing out a flyer, if you have a restaurant, and you have a new special that you’re promoting like taco tuesdays, and you hand out a taco tuesdays coupon, they can literally go there, hit the bar, like remember the old bar code where they scan it and it gave the phone number, name and address?

Mike: QR code

Brandon: The QR code! It was huge for a long time and of course, people are still using it! This is the new way to enhance the human connection. This is a better way to give a piece of yourself because remember, people buy people.

Mike: Absolutely, even on your products. Let’s talk about shampoos and things like that. The power of this…

Brandon: Just shampoo, you could have a full video of me washing my hair. Like ‘hey, look at how great my hair looks!’ But for those of you who are just joining us now, we have Michelle Calloway on and she is the CEO of REVEALiO. REVEALiO.com, that R-E-V-E-A-L-i-O-.com. REVEALiO. And she has literally enhanced the human connection through this core technology that even Apple is saying is going to be core tech with all of our smartphones going forward.

Mike: Yeah, it’s going to be probably installed into the phones. And even think about Google Glasses, you had those Google glasses at the time. Technology is going to evolve.

Brandon: My very first experience was the Stella Artois app. So Stella sent out this email that said ‘thanks for joining our little membership. Take your phone and hold it up into the air after downloading the app.’ And it showed you every single restaurant that was serving their beer down the road that you were pointing at. And I thought, ‘Oh my gosh, they just revolutionized the people that drink this beer.’ And when I saw yours I was like; ‘you’re going to be a millionaire. You’re going to be a billionaire. Your company is going to grow so big because the use of what’s happening here… There’s so much breath to it. It could actually grow in so many ways.

Mike: So what are some of the challenges?

Brandon: Yeah, what are some of the challenges that you help businesses overcome, when introducing this technology to them?

Michelle: Well one of the number of problems that I am hearing from others in the first place is that they are not finding fresh edgy ways to stand out from the sea of digital noise, yeah? So, there’s so much competition out there that we’re all pretty much dealing in an oversaturated market. We’re able to disrupt people’s mindset. When you’re out and about, in the physical realm. To be able to stop somebody in their tracks and get them to only just focus on you because they just blew their minds, is a very powerful thing. So that’s kind of our focus as far as we can help business owners, is to provide an experience that is so captivating, so mind blowing, that you literally have people like just jaw dropping and paying, and hanging on your every word. So that is the number 1 problem I’m hearing from business owners. And I mentioned to you earlier about that AR has to be viewed through a lense. The interaction only takes place when it’s being viewed through our AR app at this point. Not everybody has AR glasses yet - those are coming! But in order for them to witness it, they have to have an app. So the business owner themselves, needs to have the app on the ready when you’re out and about networking. Have you ever been to a networking event guys where somebody says ‘hi, I’m so&so’ and then, you ask them what they do, and then after they do that, they explain, they look at you and ask you ‘what is it you do?’ Well how powerful would it be for you to say, ‘well, let me show you!’ I mean, nobody wants to really spend hours explaining the value that they are able to bring if they can show it in a matter of 60 seconds or less.

Brandon: Yeah, especially when you have your audio logo down. So you’re like I typically work with these people to help with these problems and this is how I solve it. If you had that recorded, to where you could actually give that message flawlessly every single time, by just showing them, bit even the best step; you show it to them, and it comes alive! It’s alive right there in front of us!

Mike: I was just going to say, the technology is just going to get better. So I’m thinking of five years from now, or ten years from now, you’re not going to be worrying about the app. Right now you do and that’s okay because it’s new, it’s innovative. Well remember the first cell phone? That thing was a brick. It was heavy. You don’t remember that? I found one in your garage, what are you talking about? Dude, I found your old pink pager, what are you talking about? So over time, the phones are smarter than what it took us to get to the moon. Right? The technology. So this technology is just amazing and it’s going to grow. And you’re on the early stages of this, and this is why I love about what you’re doing. How do you see the next five years?

Michelle: Well what I see in the next five years being in terms of AR, is right now that all of the AR programming has to be done in individual apps. That’s where all of the software - I’m sorry - the content is being connected to, you know. We don’t have just one network right now where all AR content can be displayed through. We’re not there yet. The technology is changing very quickly, and we’re all watching and seeing, and following suit as quickly as possible so that we always stay relevant. So right now, where I see us, from where we are today, to where we are in five years, I see that everybody is going to have, probably some sort of smart lense in their glasses or something. So that wherever they go, it’s kind of like Ironman, just think Ironman. That’s exactly where we’re going. It’s basically going to be these HUDs in our glasses that are going to give us indications that there’s content to be viewed if we so choose. Now think about that. We have to still make sure that the human has control. That we don’t want to bombard them with too much content all at once. We want to make sure that it’s presented to them as they need it. I’m not sure if you guys have heard about what SmartGlass is developing right now. I know Mike mentioned that (Jeff Hoffman) was talking about how SmartGlass, you know, you just breeze by it. And it’s a text to your smartphone and it automatically will pop up this little window saying; ‘would you like to take a look at this dress?’ It’s tech that when you’re recently looking at something along those likes. I mean it’s incredible, where SmartGlass is going and SmartGlass, combining with AR, combining with AI, holy cow we are just going to have everything at our fingertips. Of course building robotics, of course we’re heading down this path where we use to always think it was just sci-fi. It’s becoming our reality.

Brandon: Absolutely, so everybody out there right now, we have Michelle here in studio, she’s CEO of REVEALiO. You can go to REVEALiO.com. But really what I love, and what you’re doing is just amazing. Enhancing human connection for us out there who are in an oversaturated market. Everyone is doing real estate, everyone's a coach, everyone's an author, everyone is doing this. And there’s people in all of these markets we want to stand out and disrupt something. Michelle gives that. REVEALiO offers that disruption. If I was a real estate agent, I would have this on every card I did, every flyer I passed out. If you drove up to the house and pulled out the little showcase to see the house. And on there is only two bedrooms, I only had enough room for three pictures! Oh look, I can do a tour of the whole tour right here! Better than the virtual tours. And then life insurance, me as a coach, Mike as a speaker, a coach, an author; this tool works for everybody! So Michelle, you have knocked it out. This core tech that you’re in front of, amazing!

Michelle: My focus has always been to make it affordable, and attainable for small business owners. I see that a lot of them struggle with technology and how fast it’s moving and so the reason I built REVEALiO the way I built it was to make it super simple. That’s why we focus mostly on 2D video overlay. Because everybody can create their own content more or less. You know? AR can be far more than even what REVEALiO is doing. In fact, I challenge everybody. If you really want to blow your mind, Google AR and find out what is happening in the realm. It is over the top amazing. It’s so inspiring. I mean I just get so excited everyday. Really. So excited everyday about the new stuff that is coming out. I try to keep it simple.

Mike: Yeah, on your website, you actually show how the business card with the phone over it and how the video plays within there. So I mean, for them to go and check out your site, so again it’s REVEALiO, R-E-V-E--L-i-O-.com.

Brandon: REVEALiO. So R-E-V-E-A-L-i-O-.com

Mike: Did I miss the A?

Brandon: You did.

Mike: Man, especially after she talked about me as Ironman. That was so nice of her.

Brandon: Michelle, we’re going to go to a break but when we get back, we’d like you to get everyone to know how to get a hold of you other than the site. So anything that’s going on, promotions, you can bring it up, on Money 105.5 in the now.

Brandon: Now we say the number 1 show for entrepreneurs, but today we’re actually really going to push this on you. We are the number 1 show bring you the best tech ever!

Mike: It’s the funnest tech too right? It’s the funnest, so powerful for entrepreneurs. I love it. We’ve been talking to Michelle Calloway of REVEALiO and talking about AR and how in your marketing and your business, you can use this technology with her product and services. So it’s been a powerful conversation. What do you think is the one question that we haven’t asked that we should have?

Michelle: Are you asking me?

Brandon: Oh yeah, that’s our big stumper for you.

Mike: That’s the big one.

Michelle: Okay, the one question you have not asked that you should have. Do you have to be tech savvy in order for this to work for you? And that is a good question. And the answer is absolutely not. I have 90 year old authors out there demonstrating the power of the book that they have written. And gaining more and more influence by showing people that not only did they write a book, but now that book cover comes alive with a personal video of what that boo is about. So that’s pretty awesome. I really have strived to make it super simple. And you do not have to be a designer, a developer, or anything like that in order for this to just really work for you. To create more impact, influence, and ultimately, more income through the opportunity of disrupting people where they’re at and getting people to hang on your every word. So that is exactly the… you do not need to be tech savvy. And I also think that people need to understand that when it comes to creating AR campaigns, normally, if you’re looking to deal with something quite large with 3D content, interactive content, you are probably looking at something around $30K or more. The expense of AR from REVEALiO is under $1000 to get started. Actually, I have been running an early bird special and I wanted to offer it to your audience today, if they did want to take advantage of that. I’m giving you $500 off your one time setup fee. If you go to revealio.com/special, I hope you guys put that in the chat box, go to the word special after the forward slash. You will see that you can get $500 off your one time setup fee. And again, my goal is to make this attainable and affordable. So even at $500 off, it’s still something that you’re not ready for, we can do payment plans. We really are striving to meet you where you’re at. What we get with that is that we provide you with 12 months of activation on the image that you provide for us. That could be a business card, a book cover, a banner, or a poster. And also, we give you one hour of our design time. So I have people say that ‘I don’t really like my business card and I would like to make it snazzier for this new REVEALiO. Can you help me?’ Yes, we help you. If you need help with video, we can also assist. We have different services available. If you don’t even know what you should be saying on camera, and you need somebody to coach you to help you figure out who your perfect client is, what you should be saying to that perfect client through the video, we have a package for that as well. So just get going, get started, and let us help you, let us meet you where you’re at. And you’ll also get 30 days of free trials that have membership back end access that I talked about earlier where you can go in a change out your video everyday if you want to, change your CTA buttons so that you keep your content relevant when it comes to the digital side of things. So that is revealio.com/special. And you also get a free 30 minute consultation with that as well. I hope you take advantage because, the feedback we’re getting back is just amazing. People are calling people back months later saying ‘I remember you, I want to talk to you more about what you do because I was so blown away when you showed me your business card and it came alive.’ So that’s what we’re all seeking right? More influence?

Brandon: Exactly. More influence, disruption, and enhancing the human connection. Michelle Calloway from REVEALiO everyone. Thank you so much for being on the show today Michelle.

Michelle: Oh, thanks for having me guys!

Mike: Oh, it’s been great yeah. Looking forward to many conversations with you.

Brandon: Alright, well thank you for being a part of the show and we’re going to go on to our next segment. You’re welcome to hang out if you’d like.

Michelle. Thank you

Mike: Let’s give a shout out to some folks that are on the live stream on facebook and Kevin Allen is on there, we have Nichole Heinz, we have Danny Hockenberger, Gabby Igularis which is my baby, my finance. And Ed’s on there. He’s living large. And amazing Michelle Marie, she’s on there… We got some folks on there that are sharing their time.

Brandon: Those of you that are on there should be looking into this. This thing that she has, it’s like she said, you know. Getting your audio logo out there. These are all the core pieces that we push and design it. Teaching you these barebone things to get your business thriving and enhance that human experience. REVEALiO just launches that to the next level.

Mike: It’s going to be a powerful way to market.

Brandon: It is a powerful way right now. If I was in this market and I knew there was a lot of competition, I would definitely disrupt it by using this product. But you’ve got to have that foundation. So for those of you that have not gone to designitcourse.com to get your free ticket, now is the time. Not this week but weekend after, three days live with us where we will teach you the basic foundations. The real three tricks that every business is using to grow. Now that growth isn’t just growing revenue. That’s growing your life too. The more systems you have in place. The more tech that you can adapt so that you can do what you do best and delegate the rest off to these things like REVEALiO; that’s how your business is going to grow. So designing your business to gain your life. Designitcourse.com The doors are open I think there are 10 free tickets left. You just click through there, hit the free promo, get the free ticket, register you and a guest, and we’ll see you out there.

Mike: And look, we’re introducing technology all the time. So when you’re there, we’re revealing other technologies that folks don’t realize that are so much more powerful, then what they’re doing today. Even just using social media, and how they can leverage that and so on. So…

Brandon: Michael, what were your takeaways from today’s show?

Mike: You know, the biggest thing that I’m excited about this technology is that it’s already powerful like you said right now. And so when you think back to the phone, it was kind of cool. We were use to having phones but now it’s a brick and I can carry it wherever I go and the technology has evolved. And so we’re like ‘that’s cool.’ And now, this is impactful now, imagine where it’s going to be five years from now. Right? And how this is going to work with your marketing. So folks that are thinking of ways to differentiate yourselves, start participating now because it’s just going to speed up. So that was the big one for me; was that the early stage for me is powerful for us right now. How about you?

Brandon: Mine was enhancing the human connection. What I love about what she is doing is that it’s bringing you to life. I could have a cool card right? I could be doing jumping jacks, have a cart wheel on there, wearing a jazzy shirt, have all of my brand foundation presenting on my business card. But it still isn’t coming to life and it’s probably too busy. So being able to enhance that human connection; that’s what we teach in DesignIt is like; talk to your audience. Who are they? What’s your perfect client? Get in front of them with your WHY. What if your card scanned says I’m here to help. And they say that video and really looked at you and said, this person is sincere. Enhancing the human connection was the biggest piece for me. It always has been. My mindset about businesses… I challenge everyone on this radio channel. To all of you on social media, if your customer is an alien, okay, I’ll give you a free ticket to DesignIt. Your customers are human! Everyone you serve is human! You opened your business to provide a service to another human. So enhancing that human connection. That’s where it’s at. That’s where this got me. That’s when the business card hit me the best. We went to dinner with these folks and talked with them all night and oh my gosh, this is revolutionary, they have a great product. That’s why she’s on the show today, to share that with you.

Mike: Yeah, from here on out, just thinking from the creative side of what people are going to do with some of the videos. How they augmented… giving something through the video that’s actually on the card, that looks like it’s moving or whatever. Like what you said, putting up the phone and seeing down all the restaurants and all of the beers that they serve.

Brandon: Or a dog walking service just showing how nicely they walk the dogs down the road. Just a nice little video. It could be used for any business. But those of you who haven’t got it yet, go to revealio.com. And those of you that are really struggling with your market right now. You’re stuck with something. You’re not getting past what you need. Come see us the week of the 20th. At DesignItCourse.com. Get your free tickets and come out and see us. Let’s jump in, deep dive into the struggles that you’re having. Let’s really hit this stuff home for you.

Mike: How about this customer service? Or how about something that you mail out saying thank you for the purchase or whatever? Or even support. It gives you videos. You put that desk together from IKEA and you’re like oh my gosh, what am I doing wrong? You scan this thing and then there’s a video here; do this, this and this. You know, where this is going, and the ability; you don’t have to search online, you know it’s all in the customer service delivery as well.

Brandon: Like Michelle said at the end, if you’re having trouble with your audio logo, if you’re not sure which client your aiming this at, that’s why we have the DesignIt course. DesignItCourse.com. Come learn the basic foundations to get your business to that next level. And when I say basic foundations, these are things that you have probably overlooked because you have been working in your business for so long. That you haven’t had a chance to stop, and work on your business. Three days of fun!

Mike: They get to kick it with us.

Brandon: Yeah and you know we love to give value. All of our customers, we give out the value. Thank you being with us. Money 105.5 In the Now.

Mike: And we’re here every Thursday at 10am. In the Now with Mike Driggers and Brandon Hintz. So we’ll see you next week. Bye for now.