TIPS AND STRATEGIES FOR
Preparing Your Project Elements
Create your REVEALiO elements with an end goal in mind...
What do you want to accomplish through this dynamic experience?
Knowing what you want the end result to be will guide you in creating your artwork, video, and choosing your CTA buttons.
Preparing Your Artwork
- HIGH CONTRAST - augmented reality uses image recognition software and therefore it is best to make sure the artwork/image you are using to play the video on top of is highly recognizable to the camera.
- DEFINED SECTION FOR VIDEO PLAYBACK - since video is horizontal by nature, you will need to define which area or section of your branded material you would like the video to play on top of when viewed through the mobile app. Business cards by default cover the entire image area.
- CALL TO ACTION TEXT - in order for people to know that your branded materials COME ALIVE, we recommend adding CTA text and/or the REVEALiO app icon somewhere on your printed materials. (We can add this for you)
Here's what the CTA could look like:
- .PDF, .PSD, .EPS (editable files with text converted to outlines and embeded graphics)
- 300 dpi
- RGB or CMYK
Prepare Your Video
Creating your video can be a simple process. Let the magic of REVEALiO do the heavy lifting for you. Remember, you can swap out your video with a new one anytime you like. Don't try to be perfect, just be authentic. Here are some ideas on how to create an effective video:
- INTRODUCTION - put a face to your brand. Warmly introduce yourself and your company
- VALUE PROPOSITION - visually explain the transformation you can provide to your clients. What problem do you or your company solve?
- CALL TO ACTION - toward the end of your video give the viewer a clear call to action so they can tap on the related button on their screen to convert into your sales funnel.
- .MP4 of less than 100MB
- Horizontal (to match image orientation)
- Less than 60 seconds in length
- 1080p or 720p
Selecting Your Call-To-Action Buttons
The true power of the REVEALiO experience lies in the close. Know what your primary goal and call-to-action is and add the appropriate button(s) to your REVEALiO order. These virtual buttons will appear on the mobile screen as your video is playing. (Select up to 4 buttons per Reveal order)
- Visit Website - send user to a URL of your choice
- Email - user will be taken directly to their email client with your email address automatically entered in the to: field
- Claim Gift - great way to get people to opt-in for a mailing list. User will be sent to a URL of your choice
- Buy Now - send user to a purchase page or shopping cart of your choice
- Schedule Now - send users to a scheduling page so they can easily see when you both are available to meet
- RSVP - allow invitees to instantly (SMS) text you a response as to how many of them will be attending your event
- Text (SMS) - allow users to (SMS) text their response to you directly
- Facebook & Twitter SHARE - allow users to share your REVEALiO artwork/image on their Facebook or Twitter page and brag how it CAME ALIVE before their eyes