VR has real applications for brands today. But is it worth pursuing?

Learn about the value of VR in brand marketing. No longer is VR just a “cool” technology that offers immersive entertainment value. It is becoming more and more useful in various enterprise applications. The reason I prefer augmented reality (AR) is that is incorporates this amazing VR technology as an overlay onto real world objects, rather than completely removing the user from their physical surroundings.